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Proceeds from sales of iPhone for the year grew by 59 percents


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Proceeds from sales of iPhone for the year grew by 59 percents


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POSTER: computer news   ||   PROCEEDS FROM SALES OF IPHONE FOR THE YEAR GREW BY 59 PERCENTS

DATE:2015-07-22

Analysts forecasts that Apple   shipped only 47.5 million Smartphones, but it was enough to talk about record sales.  At least in comparison with the same period last year, revenues from sales of iPhone increased by 59%, and in real terms the deliveries volume   rose by 35%.  For the quarter, the company raised $ 31.37 billion. From sales of iPhone - it's about 63% of Apple's revenue for the quarter.    Total for the quarter Apple generated $ 49.6 billion. According to CEO Tim Cook, revenue growth of 33% for the year is the most notable progress in the past three years.  Earnings per share rose by a record 45%.

Apple's net profit for the period was $ 10.7 billion., And profit margins increased from 39.4% to 39.7% when compared to the same period last year.  The bulk of the revenue generated outside the US (64%).  In addition to the record number of sold iPhone, its quarterly revenue shall record the number of sold Mac (4,8 mln. Pieces), as well as record revenue from services ($ 5 billion). Successful, according to Apple, the start of sales of smart watches.  

In the case of the iPad  is not that good as   the company's management like.  For the year sales volumes decreased by 18% to 10.9 million. Units, revenues decreased by 23% to $ 4.5 billion.

Successful quarter for Mac brought an increase in revenues and sales volumes by 9% - and this is against the general PC market drop by 12%.  Popular new models of laptops MacBook, on which the proposal is still somewhat lagging behind demand.

In the next quarter, Apple expects to gain $ 49-51 bln., To raise the rate of return to 38,5-39,5%, to keep operating expenses in the range of $ 5,85-5,95 billion. CFO Apple hinted that the company is preparing for the  rich autumn .

Apple Received a substantial portion of the proceeds from the sale of smart phones. The sales volume  terms increased by 35% - three times more than the average smartphone market.  The market share of Apple, according to Cook, grew in all geographic regions.  A proportion of those who switched to Apple products with Android-devices, even in the last quarter reached a record level.  Of course, Tim Cook could not resist citing the results of sociological surveys, according to which 86% of iPhone owners intend in the future to buy a new smartphone Apple, while the closest competitor loyalty figure does not exceed 50%.

Market mainland China continues to please Apple.  Here, revenues increased by 112% to $ 13 billion., While the number of iPhone sold rose by 87%.  In addition, the local market, Apple managed to reach a historic high of its share of the PC market, which sold 33% better than a year earlier.  In general, markets are emerging economies brought Apple 35% of total revenue, is the amount of funds received increased by 79% per year.  In India, sales of iPhone also increased by 93%.  In Germany, Malaysia, South Korea and Vietnam, the gain was more than double.  In Italy, Spain, the Netherlands and Turkey iPhone units sold increased by more than 45%.

The impact of currency fluctuations did not stop Apple to increase the average selling price of iPhone by $ 99 to $ 660.  If not for currency fluctuations, the average price rose to $ 24 more.  About 27% of owners of previous iPhone models bought a iPhone 6 and iPhone 6 Plus.  


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