Xiaomi has faced difficulties in the smartphone market
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POSTER: computer news || XIAOMI HAS FACED DIFFICULTIES IN THE SMARTPHONE MARKET |
DATE:2015-11-29 |
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Xiaomi company broke into the smartphone market and quickly won the hearts and wallets of ordinary consumers. Against the background of rapid growth in the assessed value of Xiaomi last year reached $ 45 billion, but today, according to the site Bloomberg, the Chinese company is not experiencing the best of times. Last year, the head and founder of Xiaomi Lei Jun (Lei Jun) predicted that in 2015 the company will be able to realize 100 million smartphones. Subsequently, claimed the number was reduced to 80 million, but Xiaomi can not endure even to this mark. It is noted that in the first nine months of this year were shipped only 53 million smartphones Xiaomi. This is due to the fact that the most important market for Xiaomi remains China. As experts Strategy Analytics, in the third quarter of this year outside China Xiaomi it sold only 7% of the total smartphones volume ; but the slowdown in the Chinese economy and strong competition in the face of Huawei, Lenovo and Gionee significantly complicate Xiaomi life . For example, last quarter sales of smartphones in China decreased by 8% compared with the same period last year. | ||
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XIAOMI HAS FACED DIFFICULTIES IN THE SMARTPHONE MARKET |
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