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Apple reported a record quarter, the stock fell 8 percents

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Apple reported a record quarter, the stock fell 8 percents

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Apple quarterly report was made public a few hours ago, and it means that we have a rare opportunity to learn about the company's plans and results of operations .  

In the calendar of apple , 28th of December last year completed its first quarter of fiscal year 2014, but to avoid confusion we will focus on the quarter.  Revenue for the period reached a record $ 57.6 billion - none of the technology sector companies did receive so much money in one quarter .  The share of net income totaled $ 13.1 billion Note that  sales increased by 6%.  The rate of profit for the year decreased from 38.6% to 37.9%.

Apple is increasingly dependent on the iPhone - it is smart business provided 56% of revenue in the last quarter.  For comparison - in the previous quarter, this figure was 52%, but a year ago the company brought smartphones are the same 56% of revenue.  Compared with the previous quarter, the number of iPhone sold increased by 51% - to market affected iPhone 5S and iPhone 5C.  Total for the quarter was realized 51 million smartphones.  Tim Cook admitted that iPhone 5C sold somewhat worse than the company's expectations.  Incidentally, outside experts expect that Apple will sell at least 55 million smartphones, and it was one of the reasons why the company's stock price fell by 8% after the publication of the quarterly report.  As explained CFO Apple, sell more smartphones prevented some shortages of components for iPhone 5S.

Revenue from sales of iPhone increased by 67%.  It also speaks about the dominance of expensive models in the structure of demand - iPhone 5S clearly sold better than its neighbor in a colored plastic case.  At the annual dynamics of Apple's smartphone range was considerably more sluggish: the number of iPhone sold increased by 7%, and revenues - only 6%.  First, it says the approach saturation of expensive smartphones segment.  At least, at the expense of  Apple products.  Second, it speaks about the growing popularity of more affordable versions of the iPhone.  In geographical terms, the fastest-growing markets for smartphones Apple were Japan, China, Russia, Latin America and Middle East.  Outside the U.S., the company has generated 63% of quarterly revenue.


Chinese mobile operator China Mobile began selling the iPhone on January 17 this year.  The subscriber base of about 750 million people promises a great market, but Apple has planned for the current quarter rather modest figures: revenues from $ 42 to $ 44 billion, the rate of return of 37-38%, operating expenses of $ 4.3 to $ 4.4 billion, which is was the second factor behind the decline of the company's shares this week.

The entry of new tablet models allowed Apple to report record sales iPad.  In the last quarter was 26 million tablets sold - 85% more than in the previous quarter.  What is interesting, and the proceeds from their sales increased in proportion - from $ 6.2 to $ 11.5 billion, down 85%.  In annual terms, growth was more moderate: 14% in the number of  sold tablets, and 7% of revenue from their sale.  Such a trend suggests that Apple began to sell more cheap tablets  iPad mini - the company also notes this fact.  In addition to the above is the case with iPhone regions with the most noticeable growth dynamics of sales (including Russia), iPad is well implemented in some countries of Western Europe.

Even in the Mac segment  was a positive trend.  Total for the quarter were sold 4.8 million laptops and desktops, it is 6% more than the results of the previous quarter, and 19% more than the results of the same period last year.  Revenue from sales of Mac increased by 14% on a quarterly basis, and 16% - in the annual comparison.  The most popular MacBook Air notebooks and monoblocks iMac.  Stood out among the regions Europe and China.

IPod sales have behaved specific.  Compared with the previous quarter, they increased by 73% in real terms, to 3.5 million units, and revenues from the sale of iPod grew 70%.  Nevertheless, in the long term iPod sales dive: 52% per year in real terms, and by 55% in value.


In an official press release, Apple has devoted a whole paragraph dividend payments as pressure from Karl Aikan the company continues - he is known to insist on a significant increase in these payments.  During the quarter the payment of dividends and share buybacks spent $ 7.7 billion in the aggregate, since the commencement of the relevant program, shareholders were paid more than $ 43 billion, of which $ 28 billion funds amounted to repurchase shares.  By 13th February Apple will pay dividends of $ 3.05 per share.

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Apple reported a record quarter, the stock fell 8 percents

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