iPhone owners for more than 90% are willing to buy a smart phone of the same brand new generation. The company's management just wanted to prove to investors and shareholders that Apple is able to not only retain existing customers but also attract new ones.
Study of Yankee Group found that among this category of smartphone owners about 18% are willing to buy Apple products. The proportion of those who are undecided in choosing an alternative platform, but certainly willing to give up Android, reaches 24%.
The authors of the study say that in the United States wanting to buy aSamsung smart phone is half of those who are going to buy iPhone. Every sixth owner of the smartphone running Android, according to the report, changed to use a different platform. Yankee Group experts believe that by 2015, Apple will be able to win back lost ground from Android.