The struggle for the reduction of smart phones cost leads to the fact that Chinese manufacturers are forced to move away from advanced displays such as Sharp they are now focusing on mass decisions and save every penny. In similar situation Samsung company is still trying to please the customers due to cheapened panels such as OLED.
So, if it is the difference in price between the panel type TFT and OLED reaches 10%, this year at a comparable amount you can buy an advanced display type OLED. On one hand, on Samsung pressured Chinese competitors. On the other hand, as technology improves , production volumes increase and costs are reduced.
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