IDC found that even a decrease in sales of tablets to 3.2% in the fourth quarter did not prevent the tablet market at the end of the year to grow by 4.4% to 229.6 million sold Units.
IDC experts say that Apple and Samsung are still pulling their tablet market, though both products at the end of 2014 reduced sales volumes by 17.8% and 18.4%, respectively. Korean companies have to contend with the onslaught of inexpensive Android-tablet, while Apple to some extent protected from this phenomenon loyalty of its customers and its own software ecosystem. Apple's market share for the year decreased from 33.1% to 28.1%, while Samsung has handed over the position from 17.2% to 14.5%. Despite this, the company managed to sell in 2014, 40.2 million. Tablets, is 1.1% higher than in the previous year.
Generally, from all the five leading manufacturers of tablets only Lenovo managed to increase production of tablets to 9.1%, as well as strengthen its position in the market in the fourth quarter from 4.3% to 4.8% to take third place. In annual terms, the growth in sales volumes Lenovo tablet even more impressive - 43.5%. Ranked fourth and fifth places Asustek's and Amazon's fourth quarter sales volumes decreased by 24.9% tablets and 69.9%, respectively. Over the year, Lenovo remains in fourth place (11.2 million. Tablets).
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