HTC is skeptical segment of low-cost smartphones

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POSTER: computer news   ||   HTC IS SKEPTICAL SEGMENT OF LOW-COST SMARTPHONES	DATE:2015-03-10
The Taiwanese company HTC  has become a producer of smartphones, which is fighting for its survival and trying to find  marketing idea.   Many smartphone makers want to become a second Apple, which sells a growing army of consumers something more than a simple electronic device.  However, the head of the marketing division HTC notes that this not the most successful examples to follow.  For example, he claims that Samsung is making its smartphones solely for profit, there are no some special ideas for products of this brand  .   To promote new smartphones models  HTC  again going to attract Robert Downey Jr., known for  film about Iron Man.  Idris Muti explains that HTC is not attracted to  low-cost smartphones segment because it does not provide adequate rate of return, and the competition is very high there.   The decision to release a virtual reality headset Vive head of marketing division HTC explains the desire to hedge against failure in the smartphone market.   Related Products :

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