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Next year will be decisive for Sony smartphone existence


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Next year will be decisive for Sony smartphone existence


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DATE:2015-10-08

Sony restructures separating unprofitable assets and optimizing business in successful directions, but this does not apply to the release of the latest smartphone .  Sony has been forced to reduce the rate of  new smartphones models release, and to measures to reduce the costs it will not be limited.  In the next fiscal year, which begins in April 2016, Sony expects to turn a business for the production of smartphones into a source of income, not losses.

At the same time, as recognized by the leaders of Sony, next year will be crucial for the company.  If the release of the smartphone Sony starts to bring profit, the company can think about finding strategic alternatives.    However,  this is only a probability, which Sony representatives say without confidence.  Incidentally, the three-year effort to restructure the business for the production of electronics, according to representatives of Sony, have begun to bear fruit - except for the segment of smartphones, the company manages to avoid losses.

Points of growth in the next three years should be for Sony game consoles and services, image sensors, movies, music and other digital entertainment.  By March 2018 the corporation expects to receive annual operating profit of $ 4.2 billion. The course Sony's shares this year have increased by 30%.  From business to produce smartphones in March next year, Sony expects operating losses of $ 500 million. For the Chinese market new models of smartphones Sony has not developed.  

Recently, it also became known that Sony may sell its stake in the world's largest music library, the rights to which belong to successor Michael Jackson and a few other investors.  The aggregate value of these assets is estimated at $ 2 billion., And Sony may sell  half of the music label.  However, at this stage of  preparation can be assumed that Sony can equally well  buy the other half of the asset.  This label, by the way, has the rights to the songs of The Beatles.

 


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Next year will be decisive for Sony smartphone existence


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