Competition from Chinese smartphones manufacturers increased. Often the excess inventory of smart phones are fused in India, , which are sold at dumping prices. If earlier Micromax was comfortably there, giving the Chinese contractor producing smartphones of the brand, now the company's founders considered vital to increase the production volume in India. In the next 6-12 months the Indian Micromax smartphone production should grow from a half to three million units.
Micromax attempts to move the company into the development of smart phones that have not been successful due to lack of sufficient funds. The deal with Alibaba, which had planned to buy a 20% stake in the Indian producer for $ 1.2 billion., Did not take place. Micromax had to replace a number of senior managers, and while in the past five years, has managed to attract no more than $ 90 million Investments. The founders of Micromax continue to insist that the company makes a profit. According to experts, companies need to look for partners for expansion outside India, as well as trying to produce not only smartphones but also tablets, and televisions. Related Products :
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