During the discussion of the possible influence of Zen architecture processors on the market for PC components at a conference Barclays CFO Devinder Kumar touched their ability to increase market share, owned by AMD. In the course of his argument he made it clear that the market share in terms of revenue is more important for him, as for the main financier than the proportion in the number of processors shipped. Increasing revenue and profit margins, the company will be able to invest in new product development .
Market productive desktop processors at this point attractive to AMD. Firstly, its capacity is estimated at $ 4 billion. Secondly, AMD products currently can not compete on it, and it recognizes itself CFO.
Now AMD share of the PC processor market does not exceed 10%. In the server market segment, AMD takes no more than 1%. The capacity of the latter as a whole is estimated at $ 15-18 billion., And after the release of processors Zen company would like to attack a competitor in the 80% of the product range for servers. Here it ambition is even higher than in the desktop sector.