This week, the Canadian BlackBerry company officially introduced the BlackBerry Priv. The first Android-smartphone from the company, it can also become its latest device.
According to the newspaper, BlackBerry Priv may be the last attempt to release the BlackBerry device And if a smartphone does not live up to expectations, the company can stop the production of new devices.
Two years ago, CEO John Chen took BlackBerry. Since it was released several new smartphones, but none of them was able to stop the rapid decline in the share of the BlackBerry mobile market. And Chen has repeatedly stated publicly that the company goes out of business for the production of mobile devices, if it can not make it profitable.
"Maybe BlackBerry development is something else, but this device (BlackBery Priv, - approx. Aut.), Seems to be the last chance. We have seen several new products, published in the last couple of years. BlackBerry is trying to get a positive response with devices in any form factor, any price and now even with another operating system, "- notes the analyst of Chicago-based Morningstar Investment Services.
By the way, at a conference in October, John Chen said that the BlackBerry can stop the production of smartphones in the next year if the business do not make a profit.