According to sources, Sharp has made changes in its development strategy and is now planning to sell more than one million of its smartphones in the fiscal year 2017, which began in April 2017 and will end in March 2018. Also, Sharp decided to sell its flagship mobile devices in the Japanese market under the single brand Aquos R, replacing the previous series of Aquos Zeta, Aquos Serie and Aquos Xx.
Sharp plans to return to the Chinese mobile market, where it was absent for four years. To do this, it recently hired Lu Zhongsheng, former vice president of the Coolpad Group. He will head the smartphone division of Sharp in China.
Also next year smartphones Sharp will appear in Europe. Their sales in the European market will be occupied by one of the Sharp subsidiaries.