Automakers are not in hurry to share with Google and Apple data about drivers habits

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POSTER: computer news   ||   AUTOMAKERS ARE NOT IN HURRY TO SHARE WITH GOOGLE AND APPLE DATA ABOUT DRIVERS HABITS	DATE:2015-07-13
The search giant Google earns from advertising, trying to make it more targeted by studying the habits and users preferences  .  It would be strange if in the automotive segment, the corporation would have professed a different approach.  Android Auto platform allows owners of mobile devices running Android carry the display infotainment vehicle basic functions of the smartphone, the use of which does not harm the safety.  Thus, solving the problem of slow updates automotive electronics - smartphones are evolving much faster and Android Auto allows better use of their opportunities in the car.  Apple competing solutions called CarPlay, some automakers are trying to simultaneously support both platforms. Meanwhile, some car manufacturers prefer a closed ecosystem that will allow them to dispose of the resulting data on the habits and lifestyle of drivers.  For example, Ford relies on its own platform Sync 3, though, and provides compatibility with CarPlay and Android Auto.  A subsidiary of the Volkswagen Group, Audi intends to create its own set of applications, involving third-party developers.  At the same time, the parent group Volkswagen AG demonstrates a high degree of openness, allowing Google to get some data about the habits and preferences of the driver.  General Motors provides support for Google Android and Apple CarPlay . Apple representatives explained that the data on the location of the vehicle with support CarPlay used by companies to create more accurate maps.  This data is thoroughly protected and depersonalized, so attackers are not able to get a history of movements of a particular driver.  Google allows car owners with support for Android Auto  to provide data on their movements and preferences.  In addition, owners of Android devices can not match them to vehicle systems, everything is done by the user. Car manufacturers are aware that the amount of data on the preferences of the drivers can be used to extract additional profit.  Firstly, you can advertise next infrastructure.  Second, you can provide information about the drivers to insurance companies that will build the refined risk model for each client.  In addition, automakers need the data on the technical condition of the car in time to be diagnosed and to offer service.  According to the General Motors, the appearance of the concern in vehicles means of access to broadband connection will allow the manufacturer to receive up to $ 350 million Additional revenue over the next three years. Related Products :

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