Improvement of production technology of AMOLED-display reduces the gap between the cost of AMOLED-and TFT-screens for smartphones.
According to NPD DisplaySearch analysts , currently manufacture AMOLED-panels for smartphones costing an average of 10-20% more expensive than TFT LCD-displays. But after a couple of years production costs when issuing AMOLED-screens markedly reduced and they become even cheaper LCD panels with the same parameters. This will be achieved by improving the production process.
Incidentally, in the beginning it was supposed that AMOLED-panel are cheaper LCD analogs due to the fact that they do not require a backlight. In fact, due to a number of production problems volumes AMOLED-panels were extremely low and production costs, by contrast, high. Due to its good contrast and color rendition AMOLED-display became associated with high-end products. But recent improvements in production, is expected to allow technology AMOLED take a broader niche market displays for smartphones.
"Until recently, the market AMOLED-display There have been no industrial breakthroughs and it seemed that for OLED-industry fell on hard times. If AMOLED production costs will be lower than LCD, it will open up opportunities this technology on the market, will strengthen competition with LCD displays and provide consumers with more choices, "- said a senior analyst at NPD DisplaySearch Kim Jimmy .
Now, according to experts, 5-inch AMOLED-display with a resolution of 1920 x 1080 pixels are 16% more expensive than LCD panels with similar characteristics. But the situation could change if the profitability of OLED-panels will reach 90%, which is quite realistic. Even more noticeable effect will be achieved while reducing the failure rate and the cost of materials for the production of OLED-panels.