In response to the statement of some competitors and analysts about that Asus may soon leave the PC market, CEO of Asustek Computer Jerry Shen said that his company has always been one of the leading manufacturers of laptops on the gross margin, and the like statements show only that Asustek has high competitiveness. The company is optimistic about the future and plans to become the largest supplier of notebooks in 2017, not only to the consumer, but also corporate.
Shen also said that his company had during the year to adjust the volume of laptops due to low demand, because of which the first three quarters of 2015 deliveries of Asus notebooks made 13.9 million Units. The company plans in the fourth quarter to put about 5.2 million Laptops, and yet, annual shipments will be only 19.1 million. Units. For comparison, in 2014 the company delivered 20.3 million. Laptops. Deliveries in 2016 are expected at the same level as in this case, but the company does not lose hope to show at least some growth.
But the company managed to increase the total profit from sales of laptops due to notebooks and ZenBook ROG. It should be noted that at present about 40% of all notebooks with discrete graphics NVIDIA GeForce GTX produced by Asustek.
Deliveries of gaming notebook Asus in 2015 doubled compared to the year 2014, and there is reason to believe that next year's shipments will increase by 50%. As for the line ZenBook, the supply of these laptops were up 200% and it is expected that next year they will grow by another 100%. To date, the profit from ZenBook laptops and ROG is more than 10% of the total profit from the sale of Asustek notebook. Next year it is expected that this figure will be more than 20%.